Cover Genius announces exclusive travel protection partnership with SAS

AI-backed protection options cover 25 EU countries and US in aim to expand globally

Insurtech company for embedded protection Cover Genius has announced its partnership with Scandinavia's leading airline, SAS.

This move will see an exclusive, customised protection programme for the airline which applies to more than 25 countries in Europe and the US with the ability to scale globally. 

The travel protection offerings are embedded directly within the customer booking flow, benefitting passengers with AI-backed product recommendations and price optimisation, plus a "seamless" claims experience.

The partnership was developed by the two companies to provide tailored protection for any global destination, with product offerings that travel;ers can dynamically bundle and unbundle, while providing new revenue streams for SAS.  

“While tourism is on track for a full recovery this year, airlines are looking for new ways to entice travelers back to the skies with a sense of protection,” said Peter Smith, VP of partnerships, Travel of Cover Genius. 

“We’re excited to co-create this exclusive partnership with SAS to provide peace of mind and an improved customer service experience should travel plans not go as expected. 

"Convenience and client loyalty are at the core of offering embedded protection for travelers, which also offer SAS additional revenue growth as the industry continues to recover.”

SAS passengers from Europe and the US can choose comprehensive protection and cancellation cover options for any destination in real time with XCover. 

Should they need to make a claim, travelers can log into their XCover account in 40 different languages, respond to a few questions and receive instant payouts for approved claims in more than 90 currencies once approved. 

Traveller coverage and claim payments can extend to global destinations, currencies and markets as the partnership grows. 

Through XCover, SAS are able to offer relevant and clear protection options that will help welcome more passengers on board and ensure that every aspect of the customer journey is as good as it possibly can be.

Caroline Bergström, head of ancillary products, connectivity and retail of SAS, said: “This partnership with Cover Genius allows us to cater to our travelers’ preference for a dynamic and tech-forward solution that is easy to use, convenient and scalable.

“We are proud to be able to offer relevant and clear protection options that will help welcome more passengers on board and ensure that every aspect of the customer journey is as good as it possibly can be.”