WTTC appoints Gloria Fluxà as vice-chair and chair of WTTC sustainability committee

Fluxà is also vice-chairman and chief sustainability officer of Iberostar Group

The World Travel & Tourism Council (WTTC) has announce Gloria Fluxà as its new vice-chair and chair of its Sustainability Committee. 

Fluxà takes over the role from Intrepid Group co-founder and chairman, Darrell Wade, who took the reins in 2020.

She also serves as the vice-chairman and chief sustainability officer of Iberostar Group, where she drives Iberostar’s sustainability strategy; including its Wave of Change movement supporting coastal health, a decarbonisation strategy to achieve net zero by 2030, and evolving operations to circularity. 

Fluxà said: “I am honored to undertake this important role. Responsible tourism is not just a vision; it stands as a crucial imperative for fostering the sustainable growth of our industry, preserving our natural resources, and nurturing the well-being of local communities.”

Julia Simpson, president and CEO of WTTC, said: “Firstly, I would like to thank Darrell for his hard work and dedication to the role over the last few years. 

"His contribution has been invaluable. Gloria's impressive track record, her dedication to sustainability, and her vision for harmonising economic growth with environmental preservation and social impact, make her the perfect fit for her new role as vice-chair of WTTC and chair of the sustainability Committee.”

During its Global Summit, WTTC also announced Greg O'Hara, founder and senior managing director of Certares Management LLC, as its new chair, bringing his extensive experience and leadership to the global tourism body. 

Under this new leadership, WTTC and its members look forward to "advancing the global travel and tourism sector toward a brighter and more sustainable future".