ForwardKeys forms strategic alliance with Queer Destinations for LGBTQ+ tourism industry data

The objective of both teams is to improve inclusive, sustainable, and respectful tourism

Queer Destinations and ForwardKeys have announced it has joined forces to progress the world of tourism data, championing inclusivity and diversity for the LGBTQ+ community.

Both companies emphasised the significance of improving the management of the LGBTQ+ tourism segment, as well as "combating discrimination" against LGBTQ+ individuals, as well as ensuring "proper" care for them. 

The Queer Destinations team highlighted the "lack of comprehensive studies and information" on LGBTQ+ tourists, aside from economic data. Its team also called for more up-to-date and specific data on this.

Oriol Pamies, founder of Queer Destinations, said: “This agreement makes us the first and only company in the industry to have the ability to have the data that shows us the true impact of the world's LGBTQ+ travellers. 

"It will also allow us to show what the potential of the segment can be and highlight with greater intensity the before and after the step of working, from a company or tourist destination, with Queer Destinations."

Juan A. Gomez, head of market intelligence of ForwardKeys, said: “The travel industry understands the power of data and uses it to offer personalised travel experiences to all types of travellers, including the LGBTQ+ segment. 

"By collaborating and analyzing data, companies can gain insights into the preferences and needs of travellers. 

"This helps them tailor their services and destinations more accurately, making everyone feel welcome and understood. 

"Data-driven collaboration ensures that all travellers receive inclusive and personalized travel experiences."